Local Search Engine Optimization

Local Search Engine Optimization

Boost your online presence within your desired locations by increasing your visibility on the internet.

Above 94% of U.S. customers browse online for local businesses, and approximately 90% of SEO local mobile searches result in either a phone call or store visit within 24 hours, it’s critical to enhance your local search engine optimization strategies. By doing this, you can market your brand to customers who are searching for your products or services locally, nearby your place of business.


Unisoftwares provides conversion-focused local SEO services that guarantee your company ranks high in SEO local search results, resulting in revenue growth.

What is Local SEO?

Local SEO boosts your online presence to be easily found by customers looking for businesses like yours in your area. It involves managing your business listing, location data, reviews, and community engagement. Without it, you risk losing potential leads, traffic, and sales. Hiring a Local SEO service can help you stay ahead of competitors and attract new clients and leads to your business.

What factors contribute to the ranking of local SEO?

The secret ingredients for cooking up a tasty local SEO pie


Local SEO ranking factors are the elements that help determine the position of a local business in search results.

These factors are grouped into eight categories:

  1. Google Business Profile Factors:

Refers to all aspects of the Google Business Profile, except reviews. Three factors that can impact ranking are the business title, categories, and website URL.


  1. Review Factors:

This relates to customer reviews and their impact on rankings. Reviews on Google, third-party review websites, and first-party reviews on a company’s website are the three categories of reviews that Google takes into account.


  1. On-page Factors:

This includes website elements that impact the visibility of a business in Google’s local and organic rankings. These elements include domain authority, page authority, NAP (name, address, phone number), optimization, quality, and technical and security factors.


  1. Links:

Refers to links pointing to a business’s website, which can help establish authority and improve rankings.


  1. Citation Factors:

This includes the consistency and accuracy of a business’s name, address, and phone number across different directories and websites.


  1. Behavioral factors:

Include click-through rates, bounce rates, and mobile clicks-to-call. They describe how customers interact with a company’s website.


  1. Personalization:

This term describes how search results are adjusted to the user’s location and past search activity.


  1. Social Factors:

This includes the impact of social media on a business’s local search rankings, such as engagement and followers on platforms like Facebook and Twitter.

How does local SEO work?

Stand out in your niche with powerful digital branding through local SEO


Our Local SEO Agency implements these strategies to improve our client search rankings. Here are the steps to create a local SEO strategy:

  • List your products/services and determine relevant keywords for local searches.
  • Conduct an SEO audit to check for technical/on-page issues that could hinder your website’s success.
  • Conduct competitor keyword research to see their rankings and backlinks.
  • Add location to keywords to identify geo-specific keywords.
  • Optimize individual pages with target keywords, meta descriptions, internal linking, and images.
  • Create a Google My Business page and optimize it with relevant information.
  • Build quality backlinks from reputable websites to improve authority and trustworthiness.
  • Encourage customer reviews on your website and other review sites.
  • Use social media to promote your website and engage with customers.
  • Track and analyze local SEO performance using SEO tools and adjust the strategy as needed.

Use the Best Local Business SEO Strategies to Increase Your Revenue

Unisoftwares Internet Marketing Agency is a company based in Chicago, Illinois that helps businesses all over the world with local search engine optimization. We provide local SEO services because we are aware of how crucial having strong local SEO is for businesses.


Unisoftwares doesn’t just do the work for you and send reports – our experts will explain what local SEO is and how to do it well. We will make a list to make sure everyone understands and agrees on the local SEO strategies we will use.


Whether your business has one location or many, Unisoftware’s local search engine optimization services can help you get higher rankings in local search results.


Partnering with our local SEO company means using our proven local SEO strategies to stay ahead of your competitors. You can also get all types of SEO services from Unisoftware. Get in touch with us anytime for any type of SEO solution.

Local SEO is really important for your business

Make a memorable impact on potential customers and search engines with local SEO


  1. Local SEO helps you find more customers by improving your business ranking in search results.
  2. It connects you with relevant customers who are searching for your product or service.
  3. Improved traffic means increased chances of selling your product and spreading the word about your business.
  4. Using relevant keywords improves the reach to your target audience.
  5. SEO brings in relevant traffic that is already interested in your product, improving conversion rates.
  6. Proper SEO efforts give you a sustainable competitive advantage over other businesses.
  7. SEO increases overall brand awareness and the likelihood of customers choosing your business in the future.
  8. SEO involves a better customer experience on your website, making it more user-friendly.
  9. SEO is low-cost compared to other marketing efforts and hiring a small business SEO company is a worthwhile investment towards building your brand.
  10. SEO results are long-lasting, as long as you maintain updated details to optimize your local SEO.
  11. Local SEO efforts result in continuous business growth.
  12. SEO provides you with measurable data to improve your bottom line.

Unisoftwares Local SEO Services

Achieve higher search rankings and drive more conversions with local SEO Services

Link Building

Boost your online presence with budget-friendly local SEO services. We’re one of the leading local SEO firms that ensure search engines find correct details about your biz online. Our SEO company crafts landing pages targeting hyperlocal audience, creates local citations, and incorporates domain-relevant keywords in email outreach drives. We stick to GMB SEO and local link building norms to garner links that add maximum value to your venture. Opt for our local SEO solutions for online triumph.

Management for Business Citation

Local SEO citations provide your business name and address on other websites. Our Google My Business experts build local citations using high-quality third-party sites. We add your brand to second-tier local business directories like Angie’s List, FourSquare, MojoPages, and Yelp. Our local SEO company also researches niche directories relevant to your industry and submits your business info to gain control of your online representation. Trust us to boost your local SEO with expert citation building.

Google My Business SEO

Our GMB experts can help you manage your Google My Business locations, keeping your brand info current and complete. We offer GMB SEO and optimize for Bing and Yahoo Local, making sure your profiles reflect your brand identity and location preferences. Additionally, we conduct a thorough audit of your business information across the web to ensure error-free, optimized local presence.

On-Page Optimization

Is your website location-specific? Our local SEO services cover on-page optimization to help your site rank high in your target area. We enhance your website’s performance by adding location-specific keywords to your homepage and metadata. We create pages dedicated to services, cities, and industries. We also establish social media signals and incorporate local SEO best practices across your site. Additionally, we use local business schema to make it easier for search engines to understand your brand offerings and target locations. Trust our local SEO company to help you stay ahead.

Keyword Research & Strategy

Maximize local visibility and target the right audience with effective local SEO marketing services. Our team conducts thorough keyword research and analysis to identify industry-specific keywords with geographic relevance, categorizing them by search intent. Once we have mapped out your search terms, we provide you with a local SEO guide to optimize your website content. Our consultant also shares a keyword ranking report to monitor your performance anytime.

eCommerce SEO

Recent studies suggest that nearly half of all shoppers search on mobile before deciding to buy. With our local SEO services, connect with modern consumers in your community. We’ll claim and optimize your business profile across Google My Business, use geo-targeted content and keywords, build your local citations, and manage your online reviews. Our digital marketing agency will help your brand in staying ahead of the competition.

Franchise SEO

Do you serve many locations in a city or state? Make sure your brand succeeds with Unisoftware’s local SEO marketing. We put all Google My Business locations on the leading directories, tweak your local citations, use site-specific keywords, and feature local franchise reviews on site and socials. Our local SEO firm balances your local landing pages with corp. website to up visits and conversions.

Content Writing

Unisoftwares’s local SEO agency can help you create engaging content that resonates with your target audience. Our team of industry experts and content specialists collaborate to craft a useful local SEO guide for your content marketing strategy. Our services include keyword optimization, guest blogging, and local site content optimization. We also create appealing titles and high-quality content to drive more traffic to your website. Invest in our local SEO services today and capture your audience’s interest with engaging content.

ORM (Online Reputation Management)

Online reviews matter to earn trust. Research says 88% of buyers check them before buying. Our digital agency shields your image and transforms customer feedback into promotional chances. Our squad gets you reviews by a potent strategy and ideal software. We’ll get reviews from happy clients, bolstering your web status and visibility. Count on us to better your reputation, draw in more clients with positive reviews.

CRO (Optimization for Conversion Rate)

Get top-notch local business SEO services from our expert team and boost your local rankings. Our local digital marketing firm offers comprehensive solutions to optimize your website for mobile devices, create city and service pages, and complete your local SEO to-do list. With our targeted local SEO strategy, we can attract more quality leads and increase your conversion rates month after month. Let us help you get the best results for your local business.

Local SEO Audit

Our SEO team analyzes your local SEO ranking, gets insights and creates a checklist. We check your NAP visibility, location, and Google My Business listing. Our experts conduct audits for your Google My Business page, reviews, landing pages, local citations, and competitor benchmarking. We also analyze organic links and penalties to finalize your local SEO strategy. Our local SEO services include a complete local SEO audit of your website.

Local business advertising on Nextdoor

Need help with marketing your local business on Nextdoor? Our local SEO agency can help. We focus on building your Nextdoor reputation and community through our local search service. Our team optimizes your Nextdoor business profile, engages with your local community, ensures your brand information is accurate, and tracks campaign metrics. With our local SEO solutions, we can identify areas for improvement and take necessary actions to connect your brand with the people in your target locations.

Importance of Google My Business in Local SEO

Unlock the power of local SEO and dominate the local search results!

GMB gives high visibility across Google platforms (search results, Maps). With more features (e.g. posts), improve odds of ranking higher locally.


  • Local businesses can manage their online identity using the free application Google My Business (GMB).
  • GMB listings appear on Google Maps and Google search results, making them a crucial part of local SEO.
  • A complete GMB profile can help improve local search rankings and increase visibility.
  • GMB allows businesses to manage and update their information, such as business hours, address, phone number, and website.
  • Adding photos, posts, and customer reviews can also improve engagement and attract more customers.
  • GMB insights provide valuable data on how customers interact with your listing, such as how they found your business, what actions they took, and where they’re located.
  • Consistent and accurate information across all online directories and platforms, including GMB, is essential for local SEO success.

7 reasons why Unisoftware provides the best local SEO services in the industry


  1. Expert Local SEO Services
    Our team has the experience and training to produce profitable local SEO results. We can take the extra tasks off your shoulders so you can focus on your business operations.
  2. Cheap Local SEO Plans
    We study your current online presence to create ROI-driven local SEO plans. Our prices vary according to your marketing goals, revenue, and finances.
  3. Google Analytics Data
    Our local digital agency uses Google Analytics to follow your local SEO performance and offer data-backed advice to enhance your campaign results. We observe and gauge your local organic search statistics, e.g., site visits and CTR.
  4. Video Summary
    You get regular detailed reports and records to track your local SEO effectiveness. Our local digital marketing firm furthermore provides you with a project report which outlines the tasks we’ve worked on.
  5. Expert Consultations
    Our local SEO agency meets regularly with your team to discuss monthly campaign outcomes and brainstorm extra local SEO fixes.
  6. Complete Local Online Marketing
    We offer complete local online marketing to ramp up your marketability. From GMB management and PPC ads to social media marketing, we have you sorted!
  7. Local SEO Handbook
    Our local SEO expert crafts a comprehensive guide and posts blogs/case studies often to enlighten you about local digital marketing ideas.
What are local SEO citations?

Web mention of your company's name, address, and phone number (NAP) on other websites is known as a local SEO citation. It is crucial for local SEO because it supports the validation of your company's data. Your chances of appearing higher in local search results are better the more reliable and high-quality citations you have. Citations may also include client testimonials, a website address, and business hours.

how long does local SEO take?

Usually, you should start to see your website page appear in search results within 1-2 weeks, and if the optimization was done well, you should be able to rank on the first page of Google within 4-6 weeks.

what is the difference between seo and local seo?

SEO and local SEO share the goal of increasing your online visibility to attract potential customers. Traditional SEO focuses on improving your visibility globally or nationally, while local SEO focuses on local search rankings. Although both use similar strategies, local SEO uses more specialized measures to reach customers in your area.


Now that you understand the difference between traditional SEO and local SEO, let's take a closer look at some of the defining characteristics of each approach.